Fotografija osebe INNOvation sharing Center.

We don’t connect startups with tradition, but rather descriptiveness and IT, usually. Froc took a different path. The team used the Slovene tradition of woodworking, designed a practical and attractive product that will serve its purpose for at least 10 years, and they made a business out of it.

How did they find the right design, how often did they pivot – and WHY? When to chose a distributor and when to make your own online shop?

The answers to the questions will be revealed at relaxed debate with Matej Košir, founder at Froc, at the next INNOtalks #10 ABC Accelerator.

Join us on Thursday, 15 November, 9 AM for coffee, croissants and good company in ABC Accelerator! ☕🥐

INNOtaks is a series of events, happening every third Thursday at 8:00 in ABC Accelerator. It’s a great chance for all that wish to listen to some amazing stories of success and fails of successful individuals and companies. Find more info about the INNO project at http://www.inno.si/.
The event is organized under the project NUVOLAK2, financed by Interreg Europe, European Regional Development Fund.